by datasenex | May 18, 2023 | Quick Bites
MarTech and Customer Contact The core deliverable of MarTech is to streamline customer contact. You are successful when you can put the right message in front of the right individual at the right time over the right channel. Doing all of the above is quite...
by datasenex | May 15, 2023 | Deep Dives
Consents in Education In higher education, particularly for overseas students, consumer journeys and consent management are complex, with multiple independent communication channels. An alternative solution suggests a unified system for all outbound communications,...
by datasenex | May 15, 2023 | Deep Dives
Consents in Hotel Groups Growth in hotel groups via acquisitions leads to challenges in system integration and consent management. The lack of aligned Terms and Conditions requires individual communication permissions for each hotel in a chain. Centralising consents...
by datasenex | May 4, 2023 | Deep Dives
Consents in Retail Poorly managed customer consents in the retail sector can lead to a shrinking marketable audience and compliance risks. This happens due to eagerness to communicate, resulting in information overload for customers. To avoid negative consequences and...
by datasenex | May 4, 2023 | Quick Bites
Managing Customer Consent Consent management often takes a back seat in customer acquisition but is vital for maintaining customer trust and avoiding fines What is the problem? In a race for customer acquisition, managing consents is almost an afterthought. Until it...
